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Best Hiring Practices for Small Businesses


Hiring is one of the most important things an entrepreneur will do to grow his/her company. For a small business, each new hire has a tremendous impact by influencing the company's culture. Combining the old fashioned way of hiring with some “Google” inspired approaches, we set out here to describe our..
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How to be a Great Manager | Lessons from an Experienced SEO


I’ve not always been in the SEO/Internet marketing industry. My previous careers include the commercial real estate and fitness industries. I was a multifamily broker with Sperry Van Ness and also a Personal Training Consultant with LA Fitness; and, even though I’d like to forget about it, I’ve had a..
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How to Build an in-house SEO Agency


Outsource your SEO, or build an in-house SEO team? That’s the question that many small to medium sized businesses face. Should I hire a full-time employee to handle all my internet marketing needs? Or, should I partner with an SEO agency? In this article, we will explore all the necessary..
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5 Unforgettable Marketing Lessons I Learned from My Cats


Cats are extremely good at getting what they want. They might be the best at doing so. Thus, it warrants further investigation into why cats are the best marketers ever. If you’re cute, you don’t need to try very hard for attention. Okay maybe this one is not such a big..
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10 Must Do's for a Start-up Company


So you have your million dollar idea, thought of a catchy company name, and even registered a d.b.a. with the city, what’s next? Before you even consider doing search engine optimization, make sure you’ve built a solid foundation for your business by choosing the right... Got Logo? etc…...
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