The State of SEO 2016

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The State of SEO 2016


The State of SEO in 2016

It took a while, but it appears as though every single SEO Company in the world leads with “content marketing” or “inbound marketing” now.

It wasn’t too long ago that every SEO Company on page 1 of Google was selling cheap backlinks.

It even seems like yesterday that SEO Consultants were preaching “backlink building,” while the content creation itself was an afterthought.

A lot of SEO Companies were decimated by Google in 2015-- algorithm changes crushed the fastest growing companies in America. A simple change by Google’s webspam team could send an SEO Company’s growth from exponential to nonexistent.

The ones that survived are made up of content creators: bloggers and writers.

The SEO companies comprised of overseas link builders have had to scramble and retool.

Where does this leave SEO practitioners today?

There are a ton of FREE SEO tools on the market.

Below are the ones you need to know about.


It’s a paid tool, but the free version is often all you really need. It tells you what you’re ranking for (free version tells you the top 5 keywords only), and also the corresponding rank. Also, you can track any website’s PPC (Adword’s) spend, with deep analytics, down to what their ads look like and which keywords they’re bidding for.

SEM Rush

A competitor to SPYFU. Often these two are interchangeable, but SEM Rush can deliver some insights that SPYFU does not, and vice versa. SEM Rush has a better updated real-time organic database, whereas SPYFU specializes in Paid Search Analytics.


Best all around all-in-one SEO software. If you don’t already know about MOZ, go there. The paid software is great, but the site itself is an encyclopedia of knowledge of everything you need to know about SEO. Plus, the site’s founder continues to release “whiteboard Friday” every Friday, a video covering the latest in SEO. Free tools included-- paid version is worth it. 


A quick analysis tool for any page. Free. With this tool, you don’t really need an “SEO Consultant” to give you a “free SEO analysis.” Because what they usually do is run your site through this tool, or the following tool

Website Grader

Free and quick checkup for common errors. Tool developed by HubSpot. Expect salesperson to email you if you input your real contact info.

^You really shouldn’t hire anyone until you’ve checked out these free tools yourself.

The State of SEO in 2016 shows the rise of writers. The rise of writers’ salaries. The overall rise in demand for writers.

Writers are close to ruling the world in 2016: the SEO World, that is.

We doubt you’ll find an SEO Company without a writer if you try. It’s just impossible to do SEO without writing this year. And the best writers will win.

So our recommendation is to: hire the best writer you can. Place “creative writing” very high on your “requirements list” when you hire.


NadyaSeptember 30 2016, 12:33 AM Excellent blog. This blog has a lot of information regarding my needs. I’ll defenately put it to good use.

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RaghbatMay 16 2017, 08:52 AM Great post! it was very insightful and informative. Keep posting you great work.

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amitJune 12 2017, 06:40 AM Amazing post, I will follow these instructions. Keep up the good work!

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amit on The State of SEO 2016
June 12 2017, 06:40 AM
Amazing post, I will follow these instructions. Keep up the good work!.. Read More
Stella Claire on What is SEO? | Volume 1: Tell me like I'm 5 years old
May 17 2017, 12:52 AM
Very Informative post... Read More
Raghbat on The State of SEO 2016
May 16 2017, 08:52 AM
Great post! it was very insightful and informative. Keep posting you great work... Read More
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